Mike Castellucci with WFAA, the ABC affiliate in Dallas, produced what they are calling a TV first...a 30 minute program shot entirely on an iPhone.
Shooting news stories, or using footage shot on mobile devices provided by viewers is commonplace now for the local TV industry, but I have to say this program is definitely worth the watch.
And NOT because it was shot on a phone. Yes, that is a great gimmick...it got my attention. But here's the key to what makes any program worth watching...this program is well-produced, with great writing and excellent post-production...AND most importantly, it features great storytelling. I especially love the segment on 8 tracks, and the "8 track shack!"
Mike says at the end of the program, "Technology will always change, storytelling will never change."
Yes, the folks at WFAA came up with a great idea. But they didn't phone it in with lack luster production, assuming it would be OK to have the entire show feel like it was shot by amateurs holding their cameras in the upright position. No, they used the talents, experience, and wonderful technology available to them, to produce an excellent show.
This program, and talented people like Mike, are perfect examples of the passionate and creative professionals at every single local TV station in the country...and the reason why I love the local TV industry!