Welcome to Chuck Spruill's online portfolio.
I am an Emmy award-winning broadcast professional with a proven track record of executive leadership and outstanding achievement, As an expert in communications and marketing, I am passionate about establishing deep emotional connections between consumers and brands. My collaborative approach to team management has led to the successful implementation of revenue-generating community-focused initiatives and exceptional customer service. With a history of mentoring top performers and managing staff sizes of up to 28, I am a proactive leader dedicated to driving results.
career highlights and accomplishments:
a consistent track record of measured KPI growth and compelling brand awareness at every step of my career.
building from scratch the creative department for a start-up ad agency, managing all creative deliverables from concept to completion, resulting in a multi-million dollar southeast client base in just 2 years.
serving as the creative lead for the largest Ashley Furniture holding company in the country, with successful production and distribution resulting in YOY revenue increases of all their advertising campaigns to markets nationwide.
designing, creating and implementing successful station rebrands, logo designs and complete news set rebuilds for stations throughout the southeast.
serving as executive producer for hundreds of LIVE television productions including the first LIVE TV broadcast of a high school football game in South Carolina.
creating multiple revenue-generating community-focused initiatives, including Halloween with a Heart, which has been adopted by numerous television stations throughout the southeast; and Remarkable Women, which is now celebrated by Nexstar Media as a nationwide corporate initiative.
"Now, how can we plus it."
This is a quote from Walt Disney, and it's something I always ask with every project. Disney was a creative perfectionist. He pushed his team beyond what they thought was possible, always with a result that far exceeded expectations. I try to do the same by establishing a creative community around every project. I ask those on my team, "Is there one small tweak, a minor adjustment we can make?" The answer is almost always Yes! And, it's usually that one small detail, one enhancement that puts it over the top! Because Disney also said, "Whatever you do, do it well." A simple, and yet very powerful mantra to live by!